How to use SubID / Channels Tracking

Our Affiliate program allows affiliates to use a very advance tracking system which allows them to track exactly where their traffic is coming from. This kind of tracking pays off if you are using multiple source of traffic to frive sales using your affiliate link.

This method of tracking is called SubId tracking, or Ad channel tracking, this is basically for affiliates to know which marketing effort is paying off and which do not.

Channels

Channels are the most simple and powerful way to control your traffic.

To use it, simply create a new channel for every link/banner placement you want. The channels can be created in affiliate panel in Promotion -> Add channels.

Ad Channels - Affiliate Panel - Konga Affiliate Pro - Google Chrome 2015-03-10 17.52.28

For example, you can create special channel for your home page, for second page, for AdWords advertisement.

When you have some channels created, you can use them in your affiliate links. You can add parameterchan=CHANNEL_CODE to your link, for example:

http://www.konga.com/?k_id=testaff&chan=homePage

In the Banners & Links screen you can also choose the Channel, and then all banner codes generated for every banner will already contain channel.

Banners & Links - Affiliate Panel - Konga Affiliate Pro - Google Chrome 2015-03-10 17.53.41

Now the channel will be saved for every click on this link, and the channel information will be transferred also to the referred commission, so you will know exactly what link from which channel led to the commission.

Examples of use:

  1. Testing the best placement for the banner on your website – you can use the same banner, but with different channel for every position – and you will know which one is clicked more or has better CTR.
  2. PPC campaigns – you can have multiple advertisements using the same affiliate link. By using channel unique for every advertisement you can find out which ones are more effective and have better conversion rate.

Channel reporting

There is report about channels performance available at Reports -> Channel stats report.

Channel stats report - Affiliate Panel - Konga Affiliate Pro - Google Chrome 2015-03-10 17.55.03
It displays performance (impressions, clicks, sales) for every channel.

Additional  parameters tracking

Except channels, you can append up to two custom parameters data1 and data2 to the link URL for additional tracking. These parameters will be transferred also to the tracked commission, so you will know exactly what link led to the commission.

Example link with additional parameters:
http://www.konga.com/?k_id=testaff&data1=xyz&data2=abcd